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Search results for “data mining”
Hotels have the data to be better with email
04/27/2016
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4:18:13 PM
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You rarely see hotels send emails to customers because the vast majority of the hotel’s digital media efforts revolve around securing the booking – very little is done after the booking has been made.
China's shift to consumption-led growth reflected in Australia
03/29/2016
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9:12:29 AM
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China’s switch to consumption-led growth is intensifying and helping to boost industries in Australia with new opportunities in food, tourism and education services.
Airline industry chiefs on Uber, Google and distribution generally
03/21/2016
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4:55:56 PM
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Recently, IATA chief Tony Tyler and Travelport chief Gordon Wilson attended CAPA event and discussed what the industry would look like in four to five years. They believed that the “Uber-type effect” could be learned by the industry when selling its services, in the next few years 80% of all engagement between airlines and customers would be on mobile and the back-end Passenger Service Systems needs to be changed.
Cornell study analyzes TripAdvisor reviews to help hotel managers
03/14/2016
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9:21:36 AM
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Cornell University’s School of Hotel Administration’s Center for Hospitality Research used a bespoke version of a software technique called text-mining to looked at a sample of 5,830 English-language reviews from TripAdvisor.The researchers offer fresh perspectives into how managers should interpret, and make use of, reviews. They also suggest specific practical actions managers could take to boost their property’s online reputation.
Travel search service tries to make hay whilst Facebook still shines
02/16/2016
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3:35:53 PM
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Countless travel brands have turned to Facebook in recent years in an attempt to expand their digital marketing efforts due to the difficulties many face with their surrounding search engine optimisation tactics.
Qyer users respond positively to French connections
02/22/2016
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10:02:32 AM
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Looking at Qyer, Resonance confirms that shopping is not the main draw when visiting with sightseeing, cultural experiences and food all getting more positive interactions.
Same-day mobile hotel bookings – where are the most spontaneous cities?
02/14/2016
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9:19:00 AM
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Measured by the percentage of same-day bookings and at the times they were booked, HotelTonight found that Los Angeles and Phoenix are cities where the impromptu travellers are located.
Joint Wisdom lists on New Third Board listing under Ctrip control
01/06/2016
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10:53:17 PM
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Joint Wisdom recently announced that it has applied for a listing on the New Third Board. Ctrip is the tech firm’s controlling shareholder with a 69.92% stake.
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